Mr. Peanut is over 100 years old, but had never spoken a single word. So, starting with giving him a voice - courtesy of Robert Downey Jr. - we set about giving this classic brand icon a makeover. First, we spent months with Ringan and Laika Studios bringing Mr. Peanut to life in handcrafted stop motion animation. Then, we extended the campaign well beyond TV into all sorts of brand content pieces, digital, print, ooh, editorials, etc. etc. etc.