Brief: Find the yummy center of the Venn diagram made up of Chili’s Presidente Margaritas, NASCAR, and a giant mechanical bull Presidente shaker. Obviously, the answer was to create a battle cry to grab life by the shaker and “Ride The ‘Dente.” Also-obviously, that needed: a full-length music video shot in Nashville, inventing the next hit country music artist - Ty Blackwood, a custom car wrap and fire suit straight out of the Wild West, and a new euphemism for heading to Chili’s for a Presidente Margarita.