Despite Chili’s being so popular with the cast of a certain early 2000’s office-themed show based in Scranton, there had never actually been a Chili’s in Scranton. We changed that - by opening the first-ever Chili’s Scranton Branch.
We made the Scranton Branch a time capsule Chili’s, matching the decor and vibe of the one featured in The Office. We brought back the original tile tables and wall art, and - as my greatest career achievement - made Chili’s Scranton the ONLY place in the world to offer the Awesome Blossom again.
The Scranton Branch launched with a film featuring only actors who had small roles on The Office - which effectively melted the minds and hearts of millions of Office fans as they analyzed every Office Easter Egg. In fact, within 24hrs of launch - news of the Chili’s Scranton Branch garnered over 5 billion impressions. Sheesh.
And did I mention we brought the Awesome Blossom back!?
We even brought back a couple of the most beloved Scrantonites to share news of the opening.
As part of the Chili’s Scranton Branch experience, fans can even sit in an exact replica of the Chili’s booth that was featured on the show back in 2005 - down to the half-eaten Awesome Blossom, original menu and artwork, and perfectly positioned margarita glasses.